The common misconception among many prospective car buyers is that luxury cars are too expensive for “regular” folks to afford. But, this notion couldn’t be further from the truth – unless you live below the poverty line, that is.
There are several factors that make luxury cars reasonably affordable. For instance, the incentives and rebates tend to be better as a result of higher prices. After all, manufacturers are not stupid – they realize that their vehicles can seem “overpriced”, which is why they are trying to motivate people with good deals.
For example, this month, Ford offers cash incentives of over $1,000 on new Lincolns. Combine that with Unhaggle savings and you may be able to save more than $3,000. Not bad, right? Volvo’s offers are roughly in the same ballpark, in case you prefer the famed “Scandinavian touch.” If you’re more into expensive trucks, then get ready to save up to $8,000 on a new GMC pickup.
But incentives are not the only reason why luxury cars may in fact be more affordable than they seem. Resale value tends to be higher on luxury vehicles, with many retaining over 50 per cent of their value after three years. How does this translate into money? Once you get tired of your car, you can sell or trade it in for a very solid return, which would allow you to save more money on the next vehicle.
That said, we will be the first to tell you luxury cars are not cheap, but you can make them cheaper if you know where to look. You can use resources like the Canadian Black Book to learn best resale values and our very own free dealer cost report to look up all the latest incentives and deals. Vehicle information is usually free of cost and just a few clicks away.
Our general suggestion is this – don’t look for a reason not to own a luxury car and instead find a way to buy one. In return you will get better safety features, more advanced tech gadgetry and the prestige of driving a cool vehicle. After all, why not?
Before you head off, give our awesome deals a look:
Total Savings: $3,125
Manufacturer Incentive: $1,500
Unhaggle Savings: 1,625
Mandatory Fees (Freight, air tax, etc.): $1,885
Total Price Before Tax: $40,420
Total Savings: $3,656
Manufacturer Incentive: $750
Volvo Loyalty Rebate: $1,000
Unhaggle Savings: $1,906
Mandatory Fees (Freight, air tax, etc.): $1,850
Total Price Before Tax: $41,344
Total Savings: $8,318
Manufacturer Incentive: $4,500
Unhaggle Savings: $3,068
Mandatory Fees (Freight, air tax, etc.): $1,830
Total Price Before Tax: $34,612
The incentives above are for cash purchases only! For more information on financing and leasing incentives, consult the Unhaggle free dealer cost report.