Mercedes-Benz confirmed today its plans to resurrect the uber-luxury brand Maybach, with the first model making its debut at the 2014 Los Angeles Auto Show.
The German automaker announced earlier this week its goal to introduce 11 new models in the coming years, and it looks like it will all start with the Maybach.
Dubbed the Mercedes-Maybach S 600, the new car will be based on the current flagship S-Class sedan. The automaker has promised that this vehicle will take luxury, exclusivity and customization to new heights.
According to Dr Jens Thiemer, Head of Marketing Communications for Mercedes-Benz passenger cars, the brand is striving to deliver “the best” in terms of products, technology and services. Thiemer recognizes that customers, who are shopping in the S-Class segment, have very high expectations in regard to exclusivity and individuality. The Mercedes-Maybach will allow the company to fulfill these needs in “the exclusive top segment of the market.”
The Maybach will get a completely reworked interior that will put it on the level of anything that Rolls-Royce has to offer in terms of space, comfort and quality. Mercedes expects this vehicle to set new benchmarks in exclusivity, while meeting almost any requirement.
This is not the first attempt by Mercedes to revive the Maybach. The last one took place in 2002, when the carmaker introduced the world to the Maybach 57 and longer-wheelbase 62 models, which didn’t go too well. While the cars did have their loyal fans in the rap community and with Madonna, the high price tag, paired with the fact that this car was based on the older S-Class platforms, kept the Maybach from living up to expectations.
Production was ceased in 2012 after a total of only 3,000 models had been sold over a 10-year period.
This time around, Mercedes is banking on the fact that the S-Class is already widely popular and one of the best vehicles in the world. The automaker also already knows what audience it’s targeting.
The Maybach will be revealed on November 18 at the L.A. Auto Show and simultaneously at a special event in Guangzhou, China.
