FIAT has released a new yet somewhat spooky video that shows off the upcoming 500X model, set to debut at the 2014 Paris Motor Show.
The video features a lone woman on a giant swing in an abandoned city reciting the ABCs in a creepy sing-song way. There is a missing letter though – X – which prompts the arrival of the 500 vehicle.
Audiences are given a good look at the car’s front end, although the majority of the styling cues that can be seen don’t reveal much that isn’t already known. The fascia is very similar to that of the 500L, with the exception of its less boxy, more rounded-off body style as well as a wide set of vertical taillights.
Details of the 500X so far are scarce, but it’s been confirmed that the vehicle will be built on a platform in tandem with the new Jeep Renegade. Two- and four-wheel drives are both expected to be offered.
This is not the first time FIAT has released an unusual promotional video. Earlier this year, the automaker launched an ad campaign based on some of the Internet’s most famous memes.
Although the automaker is leaving Italy after merging with Chrysler, the new 500X will still be built at FIAT’s plant in Melfi, Italy.
The FIAT 500X is expected to go on sale in March of 2015. Prices and further details will be revealed in October, but the 500X is expected to compete against the Nissan Juke and Hyundai Veloster.
