Volvo has just unveiled the completely redesigned XC90, its flagship SUV, embarking on an ambitious new era to reignite interest in the brand.
The Swedish company hopes that the launch of the 2015 XC90 in North America will turn the predominantly slow sales around. The second-generation SUV is expected to hit dealership showrooms early next year.
The XC90, which hasn’t had a complete overhaul since its release back in 2002, will feature a new style, room for seven passengers, new safety technologies, more fuel-efficient engines and a premium interior, all packaged together on a new, flexible platform.
While Volvo has very high hopes for the brand-new XC90, the vehicle will be entering a very competitive segment, which includes the class-dominator Lexus RX and European giants such as the BMW X5 and Audi Q7.
This is the first car developed by Volvo since its sale to China’s Zhejiang Geely Holding Group in 2010.
“This is one of the most important days in our history,” said Hakan Samuelsson, the CEO of Volvo Car Group. “We are not just launching a car, but re-launching our brand. Today marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come over the next few years.”
Volvo has spent three years developing the XC90 as part of an $11-billion USD investment in new vehicles and factories. The launch of the XC90 officially severs Volvo’s ties with the former parent company Ford Motor Co., as there are no parts or components on the new XC90 borrowed from or shared with Ford.
