General Motors plans to start building an all-new, high-end Cadillac sedan at its Detroit-Hamtramck assembly plant late next year, the company announced today.
The automaker revealed that the rear-wheel-drive car will make its debut in the first half of 2015, though its name is yet to be announced.
Last spring, GM revealed that they will invest $384 million into the assembly plant, which is located between Detroit and Hamtramck. The plant is also responsible for building the Opel Ampera, Chevrolet Impala and Cadillac ELR, a luxury version of the hybrid electric Chevrolet Volt. The automaker says that the factory is capable of building five models on a single production line.
In the past six years, GM has released three new Cadillac models – the XTS, ATS and ELR – in an effort to generate excitement around the classic brand.
“The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars,” Cadillac President Johan de Nysschen stated.
GM placed the former Infiniti executive in charge of its Cadillac division in July due to poor sales in comparison to competitors like Audi, Infiniti and BMW. While their sales grew by double digits through June of this year, U.S. Cadillac sales fell 1.9 per cent compared to the same period last year. However, Cadillac is selling well on a global level, rising 12 per cent through June.
GM has also recently announced plans to add self-driving features to its Cadillac vehicles in 2016, which will involve the new car2car technology.
