Everything You Need to Know About Badge Engineering

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Everything You Need to Know About Badge Engineering

Badge engineering, also known as rebadging, is the process of designing a vehicle with the intention of marketing and selling under different brand names, often with insignificant style and cosmetic alterations. A popular example is the Buick LaCrosse, which some in Canada may know as the Buick Allure due to the unsavoury connotation of “la crosse” in Quebec French vernacular. Read More

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