4 Reasons You Shouldn’t Be Scared to Negotiate a Car Price - Unhaggle

Posted by | February 13, 2015 | Shopping, Tips | No Comments

4 Reasons You Shouldn’t Be Scared to Negotiate a Car Price

Consumers often cite fear as one of the biggest reasons why they can’t get a good deal on a new car. They know they should negotiate, but for some reason, they never do. If that sounds like you, don’t be ashamed. Aside from not knowing how to negotiate, many car buyers are simply too scared to even attempt it – which means that you’re far from being alone.

So, let’s take a more detailed at some of the fears that may be holding you back from saving money your next car:

Fear #1: Asking for a Lower Price Seems Wrong

Counter-Thought: The Amount You are Asking for is Fair

For whatever reason, people just hate talking about money. It gets even worse when you decide to ask someone to lower their price – just because you said so. But the truth is that when you successfully negotiate a lower price, you’re just getting a fair market value of the car you’re buying. So, as long as you set your price at around three per cent above the dealer cost, then all you are doing is asking for a fair deal. In fact, the average consumer tends to pay a few thousands below the retail price, which means that by settling for the MSRP, you are forcing yourself to pay more than you should.

Fear #2: The Dealer Will Think I’m Too Greedy

Counter-Thought: You are Displaying Your Confidence

When meeting new people, most of us want to make a good impression by appearing generous and understanding. As such, starting off a conversion by saying that you want to pay someone less money may come off as greedy and unnecessary. While this is certainly a valid concern – especially if you’re not doing it properly – it doesn’t have to work that way. In fact, negotiating with a dealer can make you appear stronger and less timid since you are showing them that you have understanding of vehicle prices and the auto industry in general.

You may be setting high expectations for yourself by doing so, but that’s exactly how people grow and become better. According to numerous studies, teachers who raise expectations for their students end up pushing them to perform better. By negotiating, you don’t just make yourself look assertive, but you become a better human being in the process.

Fear #3: I Don’t Know Anything About Cars or the Industry

Counter-Thought: You Don’t Need to Know Everything and You Can Always Learn

Another major holdback when it comes to negotiating is the fear of lacking the necessary knowledge. You may be afraid that you don’t know enough about cars, pricing or even typical business practices.

The first step toward ditching this fear is to arm yourself with as much knowledge as you can. Read up on the cars you are interest in and figure out what matters the most to you – drivability, safety, comfort, looks or all of the above. You don’t need to know everything; only whatever applies to your personal life.

As for pricing, there are plenty of resources you can use to figure out exactly what you are paying for and how to lower that price. Our free dealer cost doesn’t just provide information on all the latest deals and incentives – it also breaks the price of each vehicle. This means that you get to know what the dealer paid for the vehicle, what the average consumer should pay for it, all the additional fees and your monthly payments if you plan to finance the car. Be sure to create a budget to make sure you understand how much you can spend.

Knowledge is power, so learn as much as you can, and we guarantee you that you will feel much more confident.

Fear #4: I Will Fail

Counter-Thought: An Average Consumer Can Save Up to 15 Per Cent by Negotiating

One of the biggest reasons why people don’t negotiate anything at all is the fear of failing. Why even open your mouth, if whatever it is you get in return will probably not even be worth it? In truth, it will be. The average customer can easily lower the price by up to 15 per cent. So, not only are people able to negotiate a better price than you may believe, but the actual reduction can be noticeably significant.

Nobody said that haggling is fun, but if you just stop for a moment and examine what drives your anxieties, you may realize that it’s a try. Knowing how to negotiate isn’t just useful when buying cars, but also when requesting a higher salary, asking someone out on a date or doing just about anything. Learn how to fight your fears and you will become more successful as a result.

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About Unhaggle

Unhaggle is Canada's leading automotive pricing resource that helps thousands of consumers find great new car deals. Access a FREE invoice cost report to see all the latest car prices, incentives and rebates and join more than 300,000 happy customers who saved over $100,000,000 and 3,000,000 hours of free time when buying their new cars with Unhaggle!


About Taras Trofimov

Taras is the content lead here at Unhaggle, which means that he spends most of his time either editing someone’s articles or writing his own. So, whether it’s a news piece, feature article or car review – Taras probably had something to do with it. He also runs a personal website, which can be found right here. He would like to one day drive his own Lexus IS, but his all-time favourite is the 1999 Dodge Viper. Don’t ask him why, because he doesn’t know either.

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