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The Gen Y Boom: Changing the Car Buyers Market

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millennials-buying-carsGeneration Y buyers, otherwise called the Millennials, are a no-nonsense group with big demands and little patience for the “old” ways of the auto industry, whether it is the cars themselves or the sales and service experience. Industry and trend experts say Gen Y will replace the current demographic of aging baby boomers, who have for so long been the dominant force in the car business, calling for attention from dealers and manufacturers alike. Read More

Unhaggle Study Unveils Trends of Online Car Buying in Canada

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internetofcars_rosspatton-wiredopinionSome dealers might say they’d rather not see all that pricing and incentive information on the Internet and in the hands of customers, but dealers who embrace data and change can thrive and prosper to make their customers very happy. According to the Business Development Bank of Canada, an increasing amount of research is done online even if consumers don’t buy online. Approximately 70% of buyers do online research prior to buying. Read More

The Time has Come to Accept Electric Cars as the Future

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Elon musk, the CEO of Tesla motor company is an insane billionaire with something to prove. He is the perfect candidate for a real live superhero and he probably has a secret volcano lair already. Want an idea of who this guy is? Check out his crazy yet plausible hyper loop idea, that will take you from Los Angeles to San Francisco in 35 minutes. On the saner side of things lies Tesla, the first electric car maker of any substance. Not only are they changing the game of the automotive industry, they are slowly changing the world. Read More

The Origin of Five World-Class Car Manufacturers

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Ferruccio-at-Tractor-Factory-1968The automotive origin can be traced back to the 18th century, so is it fair that we now treat it like ancient history? Modern ingenuity has changed the way we perceive the world—what was once considered revolutionary; today it’s just the norm. Cars, vehicles, horseless carriages or whatever else you called it were one of those groundbreaking leaps that people today take for granted. But the dawn of automobiles is a story worth revisiting. How did these big car manufacturers come to be? What can the history of our cars tell us about the history of the world at large? Read More

Does it Matter Where Your Car is Built?

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Forty years ago, Japanese car manufacturers were the laughingstock of the auto industry. Their products were viewed with suspicion, coming from a country that pumped out a wide variety of cheap, low quality consumer goods while rebuilding after World War II. And to some degree, their cars lived up to this expectation.

I know of one shade tree mechanic who became so enraged by the problems of his 1970s Toyota station wagon, he unloaded a round of birdshot into the front of the car. Today however, Japanese cars are highly rated or are at the top of their class in performance, refinement, and quality. But does this reliability translate into a car that will last longer overall? Does paying more for a car mean that it will last longer? Are there still significant differences in quality between car manufacturers in different countries? Read More

Why Men are Worse Negotiators Than Women When it comes to Car Buying

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iStock_000014891530MediumWomen are just as confident as men when it comes to discussing car purchases and bargains.

In the automotive world, women are often the butt of a joke. Unfair stereotypes about women being poor drivers and bad negotiators have made buying a new or used vehicle an intimidating endeavour. But like most things, women are as equally skilled as men—and new car negotiations are no different. Read More

Why Car Dealerships Won’t Exist in the Year 2023

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cardealership_goneThose car dealership flags, red tag discounts and lots full of cars waiting for a new home might soon be relics of the North American car dealership industry. In 10 years time the new generation of drivers will take the wheel, but they might not be purchasing new vehicles the way their parents and grandparents did—nope—the millennials (people born between 1980-2000) have always done things a little differently. New car dealerships have been shrinking since 1990 and this questions whether car dealerships be around 10 years from now? Read More

The Dangerous Effects of Commuting on Your Brain

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You wake up everyday ridiculously early, brush your teeth half asleep, and rush to get ready in 20 minutes – just to catch the bus downtown. This is a morning routine many people aren’t too fond of. Commuting may it be taking the TTC in Toronto, Translink in Vancouver or driving your beater on the Trans-Canada Highway isn’t something we look forward to.

Now I don’t know about you, but I’ve always wondered why I found it so unbearable? Studies show commuting has a biological effect on our mind and body that causes these negative associations, mainly through stress.

I’m not going to nag you (like your mother or wife) about all the health risks associated with commuting, rather let’s find out what is happening to our brains when we’re commuting and why it makes us feel so shitty. Read More

Why You Will Never Win a High Speed Chase Against the RCMP Pursuit Car

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vwtouareg-road-blockFirst off, you’re not Vin Diesel and life is not a movie. In our unscripted world, there are just too many things working against you if a high-speed chase is your choice in escaping the law. Plain and simple, you won’t win. But if you dare tempt fate, turning your speeding ticket into a felony might be your best-case scenario. A car can be after all a dangerous weapon. Read More

The Most Painstaking Regrets I Faced After Buying My New Car

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regretincar_womanNothing beats that feeling when you climb into your newly purchased car and drive it home. You adjust the seat and mirrors just how you like. You fiddle with the environmental controls until you hit that sweet spot. Perhaps you load in your favourite music and take that long scenic route. It’s an incredible experience all new car lovers crave.

Nothing can turn that blissful memory into a sour experience more than the savage pains of regret when you come face to face with the following… Read More

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