New shopping tools from Unhaggle.com bring unparalleled transparency to the car buying process by allowing consumers to see the Average Market Price™ for the new car they want based on what others have paid in the local market.
Toronto, Ontario – February 19, 2014 – Unhaggle.com, a leading Canadian automotive pricing research and data provider, has announced that consumers can now have peace of mind that they will never overpay for a new car by simply comparing quotes they have collected from dealerships to Unhaggle’s Average Market Price™ which provides unparalleled insight into what others have paid for the same vehicle in their local market.
“The reality is rarely does a consumer pay full Manufacturer’s Suggested Retail Price for a new car, almost everyone expects a discount. That’s why negotiating has been such an ingrained part of the car buying process since the first dealership was opened,” says Andrew Tai, CEO of Unhaggle, who co-founded the company after experiencing first-hand the challenges of finding a great deal on his own new car.
“Unhaggle’s Average Market Price™ helps consumers quickly determine a fair price they can use as a benchmark to make negotiations with dealerships much easier,” says Tai. “In addition, car buyers can calculate an accurate ‘out-the-door’ price and monthly payment estimate with all applicable fees, taxes, and manufacturer incentives applied using Unhaggle’s robust suite of free online tools.”
At the car buyer’s request, Unhaggle can also facilitate an online referral to a local Unhaggle Certified Dealer™ to provide guaranteed savings and confirm inventory availability. These dealers are part of Unhaggle’s nationwide network of highly rated and progressive dealerships that embrace e-commerce, acknowledge the consumer is empowered with Unhaggle data, and pledge to provide a hassle-free experience.
“Unhaggle.com is an innovative company that understands consumers’ needs. As a dealer, it makes my job much easier when a consumer is well informed,” says JP Ostiguy, E-Commerce Manager at the Alta Group, an Unhaggle Certified Dealer™ and Canada’s largest volume Nissan dealer group serving York region and the greater Toronto area. “It allows me to focus on offering consumers an exceptional car buying experience when we remove the price friction.”
The launch of Average Market Price™ continues Unhaggle’s tradition of innovation in the Canadian automotive industry. In 2011, Unhaggle was the first to provide Canadian consumers with free access to dealer invoice price reports that showed the wholesale price at which dealerships purchased new vehicles from automakers.
Access to Unhaggle pricing data, incentives, tools, and research is completely free for consumers at www.unhaggle.com. The company generates revenue by licensing its pricing data to other leading automotive portals, and also operates a paid concierge car buying service for consumers that prefer not to negotiate on their own.