How Manufacturer Incentives & Rebates Work - Unhaggle Blog

Posted by | March 22, 2011 | Ownership | 2 Comments
How Manufacturer Incentives & Rebates Work

Manufacturers often advertise incentives or rebates which dealers apply directly to the purchase price of the vehicle. These offers are known as factory-to-customer rebates which you often hear about through television commercials, newspaper ads or radio spots. Sometimes incentives are offered to make slower-selling models more convincing to purchase or to clear out inventory at year-end. This is why you’ll often find that some of the hottest-selling models are excluded from the incentives offered by the manufacturer, but this not always the case. These incentives are subject to change, usually at the end of the month, so you should always check the manufacturer’s website for the latest incentives and details.

Manufacturer incentives come in various forms, where some only apply to specific models and others only apply to certain payment methods (e.g. discount for cash purchase or a low interest rate for finance or lease). If the vehicle you are purchasing has a payment-specific incentive, it is important to have a good understanding of how you plan to purchase your vehicle so the dealer offers you receive using Unhaggle can be specifically tailored to you.

You don’t need to be certain of how you plan to pay for your vehicle before being able to use Unhaggle, but keep in mind that the incentives available to you may change if you end up choosing a different payment method at the dealership. However, you can rest assured that the discount from the dealer will not change and the winning dealer you selected will still be able to give you the best deal regardless of which payment method you ultimately choose.

It’s important to note that incentives offered by the manufacturer are available from any dealer and are separate from additional discounts that dealers can offer to you. If you are still deciding between buying and leasing, here is a useful consumer guide to vehicle leasing from the Canadian Finance & Leasing Association to help you make an informed decision.

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Unhaggle is Canada's leading automotive pricing resource that helps thousands of consumers find great new car deals. Access a FREE invoice cost report to see all the latest car prices, incentives and rebates and join more than 300,000 happy customers who saved over $100,000,000 and 3,000,000 hours of free time when buying their new cars with Unhaggle!

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About Neal Shah

Neal is a co-founder at Unhaggle.

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